By slipping on "The Sleeve", you will considerably reduce the amount of cigarettes you smoke. "Out of sight, Out of mind" it's that easy, but not that simple. Below is an explanation on how and why this product works. It's quite the education. Please read.

If you are being manipulated you should know why.

Proof the Sleeve is working: After slipping on a Sleeve, you will find yourself looking for your smokes and they will be sitting right in front of you in plain sight. Once you become used to the look of your cigarettes again, switch Sleeves.

Not only will you save loads of money by not smoking as much (see "Save 100's"), but you will save money by protecting your cigarettes from damage; Rain-proof, Crush-proof, and Spill-proof, "The Sleeve" not only protects and beautifies, but lasts & lasts. (see "Testimonials")

The following is an explanation of how the cigarette companies advertising and the government warnings (in Canada only, for now) affects you, and what you can do about it.

If you keep your cigarettes hidden from view 100% of the time, then "The Sleeve" will have very little effect on the amount of cigarettes you smoke, other than being beautiful and protective, but if your cigarettes are out in plain view where you can see them, even for short periods....Wow! Will the Sleeve work for you.

Your smoking habit works on three levels:

Level #1- is when you have a cigarette because you honestly wanted one - in other words, when you consciously go looking for your cigarettes. This is known as your "core" habit.

Level #2-  is when you have a cigarette simply because you happen to notice them.

Level #3-  is when your subconscious is red-flagged into noticing your cigarettes more often than you normally would, causing you to smoke a cigarette you wouldn't otherwise have had. This happens every time the cigarette company changes the package design, without changing the highly recognizable color of the cigarette brand, or when new and/or different warning labels appear on the package as in Canada.

A good example of red-flagging the subconscious would be when somebody has cut down a tree on the street where you live. Seeing as you are used to what your street looks like (because you see it every day), you come home and notice that there's something different, but you can't quite put your finger on it. This is your subconscious telling you that something isn't quite right. Whoever has cut down this tree has effectively red-flagged your subconscious.

Your subconscious is extremely powerful when it comes to detail. When someone changes something that you are used to seeing every day, even in the slightest way, your subconscious reacts to the change causing you to take notice. This change will continue to bug you for a while until you get used to the change, and then, your subconscious will re-associate to what your street looks like, and you will forget that there ever was a tree. This is called re-association - but it takes a while.

It works the same way with your cigarettes. Any design change, no matter how slight, (providing they keep the highly recognizable color of the brand) will cause you to notice your cigarettes far more often than you normally would, thus greatly increasing the amount you smoke.

Many years ago advertisers learned that color was a very strong stimuli to the subconscious. Choosing a specific color for packaging creates a very strong association to the product, making it very easy to recognize from anywhere in the room.

Once the consumer becomes accustomed to the look and color of the product, even subtle changes to the look without changing the color, will quite effectively red-flag the subconscious into noticing the product. At the same time, the associative power of the color remains.

After a while, the effect wears off, due to the fact that the smokers' subconscious re-associates to the new package, and their habit goes back down to Levels #1 & #2. This can take months, but when multiplied by millions of smokers, the amount of extra cigarettes smoked is staggering.

Cigarette companies are constantly changing their package designs, thus perpetuating this effect.

A really good example of this is when the Canadian government instituted the black and white warnings that took up 1/3 of the cigarette companies' advertising space. The cigarette companies didn't much care for this appropriation (I wonder why?), and took the government to court, claiming that the existing warning on the end of the package was good enough.

In the meantime, research showed that the government warnings (being graphic in nature) were red-flagging the subconscious far better than the design changes ever did.

By seriously clashing with the cigarette ads, the government warnings were far more effective than the subtle design changes ever were in red-flagging the subconscious. The government was telling people not to smoke with the type (the subconscious doesn't read) while, ironically, the graphic nature of their warnings are causing people to smoke more than ever, (Level #3).

At that time the government warnings were all graphically the same (black and white) which means that the smokers, after many months, got used to them and re-associated to their cigarettes much the same way they did with the design changes - remember the tree? (Back to Levels #1 & #2).

Then the Canadian government came out with new warnings. 16 new warnings. Different colors. Different pictures. Changing on every package, all the time. Wow!

This sort of setup will red-flag your subconscious permanently (your subconscious can only re-associate if the package stays the same for a while). Coincidence?

Every time you buy a new package of cigarettes there's a different colorfully graphic warning on them, continuously bringing your attention to your cigarettes, causing you to smoke more and more.

None of this would work if not for the easy recognition of the cigarette companies color & advertisement ( back to Level #3 - permanently!).

These 16 new warnings are acting like a constantly changing billboard grabbing your attention and attracting you to your cigarettes far more than you need to be.

While the explanation above refers to the effect of Canadian cigarette packaging. The U.S. government is thinking along similar lines and is not far behind.

By using "The Sleeve", you quite effectively remove the cigarette ads from your package. The most important part of this, is the removal of the highly recognizable cigarette ad and it's color. The Sleeve deflects your attention by removing any visual stimuli associated to cigarettes and replacing it with beautiful photos/graphics. The Sleeve completely disassociates you from your cigarette advertising and any effects that it has on you.

You will notice that your cigarettes will be much more difficult to recognize and find, even though they are sitting right in front of you. This is the power of "The Sleeve" revealing itself, Out of sight, Out of mind "The Sleeve" works amazingly well (Level #1).

The re-association rule still applies. After a few weeks of using the same Sleeve you will begin to re-associate to what your cigarettes look like. They will be much easier for your subconscious to identify and find, which means you will smoke more. Simply switch Sleeves. This is why we print different pictures on both sides of most of the Sleeves (to make it even harder to re-associate to what your cigarettes look like).

Simply, alternate a few different Sleeves on a regular basis, or change your Sleeve to a different one every few weeks, and your habit will stay at Level #1 permanently. There's more than enough designs to choose from and we're adding more all the time.

The ability to reduce your smoking habit by so much, so easily, for so little, is amazing.

"The Sleeve" is a great gift for yourself or anyone you know that smokes!

We are so sure that you¹ll love and be satisfied with this quality product that "The Sleeve" carries a 100% money-back guarantee

Next time it rains on your cigarettes, or the dog gets hold of them, or someone spills a drink on them, or you sit on them, etc... etc... and you were using "The Sleeve" and you didn't have to buy a new pack of smokes, we'd just like to say:

You're Welcome!

So, take control and use "The Sleeve".